Budweiser said it has switched all its US brewing to renewable electricity and is adding a clean energy logo to its labels as part of a global shift to green power by its parent AB InBev. A “100 percent renewable electricity” symbol will be added to US bottles and cans, Budweiser said, adding it expects to lift sales of one of America’s top beers, after a dip. AB InBev, the world’s biggest brewer, is one of more than 100 multinational firms to have committed to using renewable power to combat pollution and climate change under the Paris accord.
“Beer has been around for 3,000 years – we would like that to continue for another 3,000 years,” Brian Perkins, global vice president of Budweiser, told Reuters by telephone. Since the start of this year, Budweiser has bought power equivalent to its US brewing demands from Enel Green Power’s 300-megawatt capacity Thunder Ranch Wind Farm in Oklahoma.
Tony Milikin, chief procurement and sustainability officer of AB InBev, told Reuters that consumers were often rightly sceptical about environmental pledges by big companies.
Source: The Independent, Reuters
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